Opinion: Advertise Your Ethics, Or Just Do IP

Opinion: Advertise Your Ethics, Or Just Do IP

By ZAMA BUTHELEZI Zama Buthelezi is a Partner at Spoor & Fisher South Africa. For more information, go to spoor.com.   Advertising is all about communicating a message in order to sell a product or service. The most successful advertisements are those that...
Opinion: Streaming Consciousness, Or Listening Re-Learned

Opinion: Streaming Consciousness, Or Listening Re-Learned

By JOHN MCKNIGHT Professor John McKnight is a partner at Spoor & Fisher.   I have never been a fan of music streaming services. I should perhaps begin by saying that when it comes to listening to music, I consider it to be a multi-sensory experience. Not only...