Opinion: Advertise Your Ethics, Or Just Do IP

Opinion: Advertise Your Ethics, Or Just Do IP

[vc_row][vc_column width=”3/4″][vc_column_text] By ZAMA BUTHELEZI Zama Buthelezi is a Partner at Spoor & Fisher South Africa. For more information, go to spoor.com.   Advertising is all about communicating a message in order to sell a product or...